‘Social Listening’: The Consumer Goods Giant Seeks to Capitalise On Vaseline’s Social Media Breakthrough.
-
- By Thomas Jones
- 12 Aug 2026
For generations, the family members of James Garfield shared stories about his impressive career but seldom discussed his untimely death. We understood what had happened, that he was shot in a transportation hub,” notes one of his modern descendants. “We learned about the story in books but, somehow, we just passed over it quickly.”
This shifted in 2011 with the issuing of Destiny of the Republic, which revived interest in Garfield's truncated career. The publication has now resulted in a streaming series titled the presidential series, including Michael Shannon as the president and another skilled actor as the wanderer who gunned him down.
The series promises to highlight Garfield, who rose from poverty to the White House during the historical period only to fall victim to its deep political rifts. His time in office was ended prematurely after only 200 days not only by the gunman's shot but by medical malpractice – an tragedy now mostly overlooked while the killings of President Lincoln and President Kennedy continue to intrigue the public.
“One cannot help but admire what he did. He was a true polymath: he was a legal professional, he was a minister, he was a farmer. He was so many things which also influenced his personality and his approach and all the information about him the family carries down with us.”
Garfield was the most recent commander-in-chief raised in rustic conditions in Cuyahoga County in 1831. His parent passed away when he was very young, leaving his mom, Eliza, to raise five children in challenging conditions. An insatiable reader, Garfield found employment on vessels to earn money for an formal learning.
He studied law, was entered the clergy, became head of a school in Ohio and was a political representative. In 1858 he entered matrimony with a former classmate, his partner, with whom he would have seven children. An dedicated federalist, Garfield viewed the internal struggle as a moral battle against human bondage and advanced to the officer status.
“As I studied his life, I was astonished. He was remarkably smart. He was incredibly brave. He was very progressive for the period. He was kind. He was a good person and would have been a remarkable commander-in-chief had he remained alive.”
Garfield was encouraged by the wartime leader to leave army service when he was selected to the House of Representatives, where he would function as a political representative for 17 years. He was strong supporter of black suffrage, viewing it as a issue of rights and the realization of a military promise.
“The address he delivered on the House chamber will move you deeply. He was an remarkable speaker and this topic was very important to him.”
At the political assembly in Chicago the party was sharply split between the “faction members”, led by an influential figure, who supported a third term for Ulysses S Grant, and the “opposing faction”, who supported James G Blaine. Garfield attended as a supporter of his friend and fellow Ohioan John Sherman.
When the huge assembly was stalled between Grant and Blaine, representatives began searching for a middle ground. Garfield's emotional address nominating Sherman impressed them. During the speech, he reportedly shouted, “And now, representatives, what do we want?” to which a audience member unexpectedly replied, “We want Garfield!”
On the extended selection process, a rush of supporters made Garfield the unexpected candidate. To appease the Stalwart faction, the vice presidential pick, a faction member from New York, was chosen as his running mate. In the national vote Garfield beat the Democratic nominee to become the sole representative of the House ever to be selected for the highest office.
“Garfield's potential greatness and what is remarkably uncommon and maybe special for the American presidency is he hadn't campaigned aggressively. It's not that he had never thought about it but he was thrust into it.”
The defining conflict of Garfield's short presidency was his confrontation with Conkling over the “patronage network”. Conkling required power over political positions in New York, particularly the powerful and lucrative post of port authority. Garfield refused, stating the issue was “if the commander-in-chief should be registering clerk of the senate or the nation's leader”. He nominated a rival of Conkling to the post.
The conflict escalated into a open fight but Garfield defeated Conkling in the Senate. Experiencing a public failure, Conkling and his associate resigned their seats in protest. The next day, Garfield's candidate was ratified. It was a historic triumph for the presidential control over the political organization and for the cause of reform over “machine politics”.
But even as Garfield fought powerful figures of his party, he was being followed by a mentally unstable individual who embodied the problematic element of the spoils network. The gunman was a unstable individual with a record of professional failures, emotional issues and early life difficulties. He had not succeeded as a lawyer, financial agent, preacher and member of a unconventional group.
“He was mentally ill and his particular brand of madness was fantasy. He always believed that religious calling for significance. He actually had more privileged beginning than Garfield but where Garfield progressed and improved, Guiteau failed at everything.”
But Guiteau believed he had at last discovered a pathway to success: politics. Carried away in the drama of the 1880 election, he prepared and gave an minor oration, and became convinced in his own mind that he was single-handedly responsible for Garfield's victory.
Under this thinking, Guiteau reckoned he had earned a prestigious position. He journeyed to DC and relentlessly pestered Garfield, Blaine and other authorities, insisting to be made the US consul in Paris — a position for which he had no experience. He became such a problem that he was eventually prohibited from the White House.
On that fateful day, just several weeks into his presidency, Garfield was departing the capital for his educational gathering. As he moved through the Baltimore & Potomac Railroad station, Guiteau emerged from hiding, pulled an ivory-handled British Bull Dog revolver from his clothing and assassinated the leader in the back.
Garfield cried out: “Why is this occurring?” and fell on the station floor. When a {police officer|law
A tech strategist with over a decade of experience in digital transformation and AI-driven solutions across European markets.